The Mountain® don't just create beautiful apparel but they are notorious for their green approach to their company. T-shirts are ethically sourced and produced and the dye they use for their artwork is water based. All water used is recycled. This information was taken directly from their website:
"Water – in both liquid and frozen form – makes up three quarters of our planet. So, we believe it’s pretty important for us to protect and preserve this valuable resource at all costs.
Since 2011, we have recycled over 4,000,000 gallons of water using our Dye Oxidation Water Purification Process. We’ll spare you the scientific explanation of how we remove dyes from our wastewater without the use of chemicals and actually enrich the remaining water with oxygen so that it can integrate with microorganisms in our local water treatment plant.
Basically, we have figured out how to take the “waste” out of our wastewater, resulting in a final product that is full of oxygen and positively impacts our local water supply. And that is pretty cool.
You would think that we would be satisfied with this huge win in water management, but remember, we never stop challenging ourselves to do more and be better. This is why in 2015 we installed an automated screen washing system that recycles 50% of its process water.
Did we stop there? Nope. We have installed multiple filtered water filling stations throughout our two main offices, cutting down on a tremendous amount of plastic water bottle waste. And we’re not done.".